I may have mentioned this before. I am doing a complete overhaul on my website. Beginning with a design change and hopefully making it easier to navigate, as well as doing a better job of branding myself and promoting my services.
Instead of 8 menu bar items there will now be 14. I've got 7 items for "My Services," 3 for "My Store" and 4 for "My Other Stuff." And under those 14 items there are other pages you can go to and then more pages under those, etc, etc etc. Even though the content of a lot of the pages (such as the EISID prints pages) is the same I am changing the overall design and it is requiring to relink all the pictures. A lot of work because I have hundreds and hundreds of images on my site and I'm also adding tons more.
The services I'm promoting include graphic design, printing (did you even know I handle printing of all kinds of stuff?), retouching (did you know you could engage my services to retouch your photographs?), photography, writing, film and teaching/speaking. Basically, I'm putting it all out there. All my talents pimped in one place for all to see and contract.
In the past I've been told that I should keep all my talents in separate boxes, where the graphics doesn't mix with the writing or photography or books etc. And lately I've been told that if you are submitting yourself for work you should only put what's relevant to that particular job on your resume. So, maybe I'm supposed to have separate websites for all the different jobs I am capable of performing. To that I ask, Whatever happened to the idea of being a renaissance man/woman? Does that not count for anything anymore?
What do you think? Am I shooting myself in the foot by branding myself as a person with abilities in several creative areas? Am I wrong to think potential clients will perceive the creative connection between all the areas I work in? Will all my endeavors cancel each other out and leave me with an empty bank account?
I'm not talking about multitasking here. I believe multitasking is an oxymoron. I don't think you should focus on more than one task at a time. When a person does that I think the tasks end up taking longer and are performed at a lower standard. I don't mind having multiple tasks on my 'to do' list, but I think it's better time management to start and finish each task one at a time whenever possible. For one thing, starting and stopping a task requires review time to catch up to where you left off.
I really hope this post will garner comments and readers (if I have any left) will share their thoughts and experiences. I'm sure we can all benefit, especially the many of us who are trying to navigate the constantly changing career landscape in these crazy economic times.